新世紀形象管理學院，創辦於2001年臺北市，為非營利教育文化組織，以提升企業與職業經理人的品德與形象為教育宗旨。歷年來，集結兩岸及國際高級講師與學者菁英形成講師團，甄選並培育社會優秀青年組成形象大使團, 並將宣布成立形象天使團, 致力推動品德、品牌、品味、品質概念, 達到樹德育人的社會責任。
在此25週年之際, 學院將以《品牌與品質》為主題舉辦年會與形象大使表揚慶典。期盼各界對於品牌與品質之間的關係, 有進一步的認識與重視。品牌好的產品背後，一定有好的品質，才會被消費者肯定。相對的，好品質的產品，也會被公認為是個好品牌。品牌與品質之間存在相互依存、動態平衡的共生關係。產品品質和服務品質是品牌構建的基礎要素，缺乏品質保障的品牌如同無根之木。消費者對品牌的認知本質上是對其品質承諾的信任積累。高品質產品通過品牌實現從"價格輸出"到"價值輸出"的跨越。活動將以感性與理性的概念出發, 為社會大眾提供一個有意義的週末午後。
New Century Professional Image Services, founded in 2001 in Taipei, is a non-profit educational and cultural organization dedicated to enhancing the character and image of enterprises and professional managers. Over the years, the Academy has assembled a team of distinguished lecturers and scholars from across the Taiwan Strait and around the world, while also selecting and cultivating outstanding young talents from society to serve as Image Ambassadors. The Academy has further announced the establishment of the Image Angels Team, committed to promoting the values of Character, Brand, Taste, and Quality, with the mission of fostering moral education and social responsibility.
On the occasion of its 25th anniversary, the Academy will host its annual conference and Image Ambassador Recognition Ceremony under the theme “Brand and Quality.” This event seeks to deepen public understanding of the intrinsic relationship between brand and quality. Behind every successful brand lies strong product quality that earns consumer trust. Likewise, products of exceptional quality naturally become recognized as outstanding brands. The two, therefore, share a symbiotic, interdependent, and dynamically balanced relationship.
Product quality and service quality serve as the foundation for brand building; without quality assurance, a brand is like a tree without roots. Ultimately, consumer perception of a brand is built upon accumulated trust in its commitment to quality. By consistently delivering high-quality products, brands can transform their value proposition from one of “price” to one of “value.”
With both emotional and rational perspectives, this anniversary celebration aims to offer society a truly meaningful weekend afternoon.
New Century Professional Image Services, founded in 2001 in Taipei, is a non-profit educational and cultural organization dedicated to enhancing the character and image of enterprises and professional managers. Over the years, the Academy has assembled a team of distinguished lecturers and scholars from across the Taiwan Strait and around the world, while also selecting and cultivating outstanding young talents from society to serve as Image Ambassadors. The Academy has further announced the establishment of the Image Angels Team, committed to promoting the values of Character, Brand, Taste, and Quality, with the mission of fostering moral education and social responsibility.
On the occasion of its 25th anniversary, the Academy will host its annual conference and Image Ambassador Recognition Ceremony under the theme “Brand and Quality.” This event seeks to deepen public understanding of the intrinsic relationship between brand and quality. Behind every successful brand lies strong product quality that earns consumer trust. Likewise, products of exceptional quality naturally become recognized as outstanding brands. The two, therefore, share a symbiotic, interdependent, and dynamically balanced relationship.
Product quality and service quality serve as the foundation for brand building; without quality assurance, a brand is like a tree without roots. Ultimately, consumer perception of a brand is built upon accumulated trust in its commitment to quality. By consistently delivering high-quality products, brands can transform their value proposition from one of “price” to one of “value.”
With both emotional and rational perspectives, this anniversary celebration aims to offer society a truly meaningful weekend afternoon.
