新世纪形象管理学院，创办於2001年台北市，为非营利教育文化组织，以提升企业与职业经理人的品德与形象为教育宗旨。历年来，集结两岸及国际高级讲师与学者菁英形成讲师团，甄选并培育社会优秀青年组成形象大使团, 并将宣布成立形象天使团, 致力推动品德、品牌、品味、品质概念, 达到树德育人的社会责任。
在此25周年之际, 学院将以《品牌与品质》为主题举办年会与形象大使表扬庆典。期盼各界对於品牌与品质之间的关系, 有进一步的认识与重视。品牌好的产品背后，一定有好的品质，才会被消费者肯定。相对的，好品质的产品，也会被公认为是个好品牌。品牌与品质之间存在相互依存、动态平衡的共生关系。产品品质和服务品质是品牌构建的基础要素，缺乏品质保障的品牌如同无根之木。消费者对品牌的认知本质上是对其品质承诺的信任积累。高品质产品通过品牌实现从"价格输出"到"价值输出"的跨越。活动将以感性与理性的概念出发, 为社会大众提供一个有意义的周末午后。
New Century Professional Image Services, founded in 2001 in Taipei, is a non-profit educational and cultural organization dedicated to enhancing the character and image of enterprises and professional managers. Over the years, the Academy has assembled a team of distinguished lecturers and scholars from across the Taiwan Strait and around the world, while also selecting and cultivating outstanding young talents from society to serve as Image Ambassadors. The Academy has further announced the establishment of the Image Angels Team, committed to promoting the values of Character, Brand, Taste, and Quality, with the mission of fostering moral education and social responsibility.
On the occasion of its 25th anniversary, the Academy will host its annual conference and Image Ambassador Recognition Ceremony under the theme “Brand and Quality.” This event seeks to deepen public understanding of the intrinsic relationship between brand and quality. Behind every successful brand lies strong product quality that earns consumer trust. Likewise, products of exceptional quality naturally become recognized as outstanding brands. The two, therefore, share a symbiotic, interdependent, and dynamically balanced relationship.
Product quality and service quality serve as the foundation for brand building; without quality assurance, a brand is like a tree without roots. Ultimately, consumer perception of a brand is built upon accumulated trust in its commitment to quality. By consistently delivering high-quality products, brands can transform their value proposition from one of “price” to one of “value.”
With both emotional and rational perspectives, this anniversary celebration aims to offer society a truly meaningful weekend afternoon.
New Century Professional Image Services, founded in 2001 in Taipei, is a non-profit educational and cultural organization dedicated to enhancing the character and image of enterprises and professional managers. Over the years, the Academy has assembled a team of distinguished lecturers and scholars from across the Taiwan Strait and around the world, while also selecting and cultivating outstanding young talents from society to serve as Image Ambassadors. The Academy has further announced the establishment of the Image Angels Team, committed to promoting the values of Character, Brand, Taste, and Quality, with the mission of fostering moral education and social responsibility.
On the occasion of its 25th anniversary, the Academy will host its annual conference and Image Ambassador Recognition Ceremony under the theme “Brand and Quality.” This event seeks to deepen public understanding of the intrinsic relationship between brand and quality. Behind every successful brand lies strong product quality that earns consumer trust. Likewise, products of exceptional quality naturally become recognized as outstanding brands. The two, therefore, share a symbiotic, interdependent, and dynamically balanced relationship.
Product quality and service quality serve as the foundation for brand building; without quality assurance, a brand is like a tree without roots. Ultimately, consumer perception of a brand is built upon accumulated trust in its commitment to quality. By consistently delivering high-quality products, brands can transform their value proposition from one of “price” to one of “value.”
With both emotional and rational perspectives, this anniversary celebration aims to offer society a truly meaningful weekend afternoon.
